developed for University of Applied Arts
The reinterpretation of Olivetti´s legendary portable typewriter “Valentine“ is a tribute to the late Ettore Sottsass, who in collaboration with Perry King created the original Olivetti “Valentine” in 1969. Sottsass claimed that design should not merely be functional but additionally be attractive and emotionally appealing. Transposing this concept to meet the demands of our digital era led to a kind of cultural recyling. Valentine´s attributes were interpreted in a stylistic and very functional level; the typewriter’s heritage induced for instance the use of a flexible display. Thus, the monitor ceases to be the the formgiving factor, allowing the retractable keybord to determine the overall dimensions. Team work with Julia Kaisinger, Pia Weitgasser, Martin Zopf.
- Client - University of Applied Arts
- Date Completed - 2007
- Skills/Tools Used - Redesign, Cultural Recycling, Design Etymology, CAD, Visualisation, Model Building