eSetta sharing
eSetta at night
Rear View
back 34 black
back black
front 34 black
front black


developed for University of Applied Arts

 The eSetta is an urban electric vehicle intended as a car sharing platform. It is inductively charged at sharing hubs, thereby eliminating range anxiety. Its design is inspired by the legendary BMW Isetta. The front door slides and rotates, allowing passengers to enter and exit the vehicle via sidewalk. By giving the car a highly recognizable and friendly appearance, I intended to reinforce the positive aspects of car sharing.
Winner of the 2012 red dot concept: mobility award (best of the best)
Nominee for the 2012 red dot concept: luminary award
  • Client - University of Applied Arts
  • Date Completed - Feb 2012
  • Skills/Tools Used - Ideation, Sketching, CAD, Sustainable Design, Visualisation